She explores the what-ifs of a lost love with “the 1,” the memories of childhood freedom with “seven” and the loneliness and heartbreak of her public persona with “my tears ricochet,” “mad woman” and “hoax.”īut where Swift really begins to explore the concept of reverie is with her storytelling. The pieces make you want to cozy up by a fire in a small remote cabin.īeyond the lead single, Swift’s following tracks explore concepts that go hand in hand with reverie. For the album promo shoots and “cardigan” music video, she wears simple nightgowns, cable knit sweaters, simple gingham pieces and cozy outerwear. In fact, in recent press videos, Swift has opted to go completely makeup-free. She wears her hair in its natural curls, wrapped up in a low bun, dusting her shoulders, or twisted into a braid. Since the album and its photoshoots were all produced in quarantine, Taylor opted to self-style her album shoot and “cardigan” music video. “folklore” gives Swift a new look we’ve never seen before but that, in my opinion, feels the most true to Taylor and her unwavering passion for songwriting. Traditionally Taylor switches up her look for each album with her early work being characterized by her curly-haired innocent style, the “Red” era corresponding with her bright red lipstick and Oxfords, and the “Reputation” era being synonymous with Swift’s grunge, attempted bad girl image. Swift’s exploration of reverie begins with her album’s aesthetic. It’s reminiscent of Swift’s early work, yet encompasses her recently matured perspective and style, as her tone leans towards folk and alternative music more than her earlier country and pop. She wrote the entire album in quarantine - a period of creative growth and reverie for many - which allowed her to escape the demands and constraints of pop music and create an album focused on storytelling and romantic musing. “folklore” is Swift’s seventh album, released as a surprise on July 24, 2020. “folklore” combines all of these aspects into a single album. ![]() ![]() It could be a thought, a feeling, a place, a piece of clothing or a poem. Reverie is a difficult concept to pin down. The combined aesthetics, musicality and lyricism of “folklore” epitomize this notion of reverie. The album itself is a beautiful exploration of loneliness, raw emotion and reflection, all birthed from quarantine. The above lyrics from Taylor Swift’s “the lakes,” a bonus track from her newest album “folklore,” embody the state of daydreaming in solitude, the state of reverie. Reverie is the state or experience of being lost in one’s thoughts: daydreaming and fantasizing alone.
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